I have two words for you: Military Grade. I have two more for you: Audio Processing.
Jawbone earpiece offer exceptional noise reduction and canceling of sound in the most extreme conditions. If you want to see a demo, check out the two videos on their Web site – they are very impressive demonstrations and they may seem too good to be true, but they are not fake.
The original jawbone featured Noise Shield technology which was revolutionary in noise cancellation for two way communication devices. The second incarnation of the Jawbone features Noise Assassin which improved an already leading technology of sensors and software to eliminate background noise and increase the voice clarity.
People who buy a Jawbone are probably mainly looking for the superior noise cancellation capabilities, but the Jawbone also does provide some style (although, I still find it necessary to use the ear loop, which I personally don’t particularly care for). Some may prefer other high end earpieces’ style, but the Jawbone does offer significant design improvements over many Bluetooth earpieces. The unit is sleek with hidden buttons and the small non-intrusive light indicator is a plus – big bright light indicators can be distracting and I don’t need everyone knowing that I am having a conversation.
A couple of areas where Aliph (Maker of Jawbone) can improve their product is to offer a technology that allows you to connect 2 mobile phones to the same Jawbone, which would be good for people with a work phone and personal phone. Also, I felt the audio quality on the earpiece could be improved; while the conversation comes through crisp and clear, the other party’s voice does lack some depth (I know, I am nitpicking).
All in all, I have used both the older and the newer version of the Jawbone and have been impressed with the noise cancellation and audio processing capabilities. Then again, should I have expected anything less from technology that was borne from battlefield applications.